8 Easy Steps To Improve Your Fashion Retail Business
Updated: Jan 7
Sales success in the clothing industry hinges upon a retailer’s knowledge of their customer base and their proactive management of store activities and inventory. Below are some strategies designed to help retailers boost sales in a clothing store.
1. Understand the unique needs and buying patterns of your target market
This measure requires a retailer to understand and anticipate seasonal variation in buying and other key purchasing patterns. This can be accomplished by analyzing data obtained through a trusted sales software system. The result is more accurate sales forecasting and more productive inventory planning.
2. Brand yourself well
Establish what is the character of your brand and create a message that efectively communicates your values and vision to your audience. Try to be consistent across your media platforms, and follow your branding throughout your store. People who've seen your store first then recognize the branding online will feel like they have already met your brand.
3. Clearly label and display clearance items in a designated area of your store
Many customers search the clearance section of a store before they view any other collections. Other customers eagerly await the addition of new items to the clearance section of a clothing store.
In any case, repositioning the slow-moving items or collections might catch the attention of customers who might have not seen these products before, and give a refreshed atmosphere to the store. Accordingly, you should make promotion of your clearance items a top priority: post new pictures of the clearance section, promote it through you social media channels and display
4. Ensure that employees receive proper training
In order to improve your customer's shopping experience, and eventually, improve sales rates for your business, it is critical that employees are well trained both regarding the collections and items available, and the software and tools implemented in store.
Managing retail staff can be a challenge, but by providing them tools and training to improve their performance, you will be investing in the overall performance of your business as well.
5. Do not be afraid to change your inventory plans
Sometimes sales forecasts turn out to be completely unreliable. In these cases, you should not be afraid to adjust your purchasing plans moving forward.
[ Related: Handling NOOS in Fashion: Key Items for Retailers ]
6. Reward repeat customers for their loyalty
Repeat business is the foundation of success for many clothing stores. By implementing a rewards system or proactively sending coupons to use with future purchases, you can gain an edge in an increasingly competitive industry.
7. Give the opportunity to provide feedback
Create trust in your customers by giving them the opportunity to provide feedback. Whether you give them a QR scan code as they walk in or provide a link to a feedback generator on their receipt as they walk out, customers want to know they are heard by the companies they buy from. Giving them the option to provide you with their feedback is empowering and builds trust. Be sure to also let them know you've received their feedback and offer up a freebie as a thank you.
8. Use your customes' data appropriately
Since GDPR went into effect, consumers are increasingly aware of their rights concerning their data and retailers have realised that using data respectfully is vital in order to gain their trust and loyalty.
Use customer's data in special occasions such as birthdays, send them thank-you letters when they make big purchases, or offering them discounts and insider bonuses for their instilled trust in you. However, avoid sending unnecessary communications or spamming their email inboxes.