Want to boost in-store sales? 3 essential steps to maximize your retail revenue.
Updated: Jun 25, 2019
With all the hype on e-Commerce success, retailers are on the lookout for new sales solutions and wondering what they can do to improve their in-store sales strategy. How can you draw more customers to your store front, and more importantly, how can you make sure these person-to-person encounters result in positive experiences and closed deals? If maximizing your retail revenue is your goal, these three essential steps to boost in-store sales are precisely what you're looking for.
1. Make the Checkout Process Easier
Creating a self-checkout app can make the customer's buying process simpler than ever. These allow customers to skip the checkout line by scanning and buying the products straight from their smart phone! Most existing apps, like QThru, are popular with supermarkets for the time being, but you could hire a professional to build a mobile app for your store.
2. Engage in QR Codes
One struggle people face when trying on new clothes is when they grab the wrong size, making them have to leave the fitting room, venture for the next size, and then go back. By putting QR codes on your clothes, customers just have to scan the item to have their correct sizes delivered to their fitting room, ultimately saving them time and enhancing their shopping experience.
3. Take Your Rewards Program to the Next Level
Going beyond the whole buy and receive points system, there are other ways to reward customers. For example, Nike created a Facebook app which allows runners to pay for items with kilometers they completed. With athletics being they niche, they found a way to collide their goal to help people stay fit and engage in a rewards program. Try doing something similar with your own goals and expertise.
Boosting sales in a clothing store isn't a lost goal; it's an easy process you can make it a reality.