Holiday Season: Apparel Shopping Prediction
  • K3 Team

Holiday Season: Apparel Shopping Prediction

Updated: Jun 25, 2019



There are a number of factors that will be game changers in terms of how households are going to spend on shopping this holiday. But what are the apparel shopping prediction for this holiday season?


Experts in the economic sector have already predicted that there would be a boom for retailers attributed to the fairly doing well labor market and a slight rise in the amount of disposable income for households. That means that fashion companies will make more sales this year.


What is more amazing according how most holiday shoppers are planning to do their shopping in online channels than in brick and mortar stores. On top of that, most shoppers would spend almost the same amount of money online than they would spend in stores. What this means is that e-commerce is taking the center stage in consumer behavior. The fact that most shopper traffic will be on the web should send a strong message to fashion companies to embrace e-commerce.


Predictions also point out that most holiday shoppers would spend more on gifts than any other commodity and therefore gifts would be the best-selling items in this year's holiday. What this means to fashion companies is that they have to produce more of gifts than any other holiday commodity to meet the projected demand.


As technology becomes a game changer from predicting consumer pattern to providing platforms of shopping, 2016 will witness a rise in the online shopping keeping in mind the above factors. As this manifests itself, fashion companies should configure themselves to make sure that they make profits out of this holiday season.



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