How Millennials Are Reshaping The Fashion Industry
Updated: Jun 25, 2019
More and more millennials are finding astonishing ways to break into the fashion industry without having to spend many years shadowing experienced fashion designers before making their wave in the industry. It is safe to say that millennials have definitely reshaped how we see the fashion industry from the clothes they create to getting into the industry itself, and they have done this by way of social media and adding a fresh perspective to what fashion is supposed to be.
The influence of Social Media
Social media has provided a platform for millennials to showcase their talents and spread the word rather quickly. Instagram fashion influencers have been able to make a profitable business out of selling clothes and marketing them to their ever-growing social media platforms, in other cases, they become a practical tool to showcase other brands' products and promote them through their social media accounts.
Through social media, millennials have found more efficient ways to run a fashion business and deliver their messages more efficiently, using channels aligned with the ones their audiences consume. This can be translated into one of the most visible changes that have happened in the fashion industry in the recent years thanks to the influence of the internet and the millennials, which is the establishment of more online-based stores. With the convenience and effectiveness of marketing with social media, there has really been no forceful reason to open up a store front. Storefronts have proven to be much more costly than running an online store and with the reach of social media, it has been all the more enticing to sell fashion goods online.
If that’s not enough, the ability to start a lucrative fashion business without having to go through all the hoops and jumps has caused an increase in independent designers with less emphasis on fashion retailers. In fact, retailers like Zara and Forever 21 are falling in line with the trends that have been set by millennials so that they can stay abreast of what’s currently ruling the fashion industry.
A fresh perspective
Millennials have provided the world with a new perspective on fashion. Being a part of an era that is very fast paced, it is no wonder why designers today are creating fashion that is fun, ever-changing, creative, focused on the customer’s needs, and inexpensive. In fact, many independent designers cater to certain groups, making it easier to draw in customers.
In today’s fashion, there is an undeniable variety of choices going from an emphasis on men’s fashion to the working woman, comfortable apparel, and so on and so forth, making it easier for customers to find an independent brand that works best for them. Millennials have essentially mastered the art of catering to customers' desires, being convenient, all while staying affordable for everyone to enjoy.
The fashion industry is always reshaping itself due to the influence of the human innovation and the advances of technologies. In this ever-changing environment, millennials are definitely out to redefine how we approach the world of fashion and are keeping designers and fashion retailers on their toes.