How to promote your fashion brand on Instagram
Updated: Jun 21, 2019
It's no secret that social media has had a helping hand in gaining exposure and driving sales for brands because of its ability to reach a broad range of people, in fact 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others (Source: MarketingSherpa). Brands have realized the power of social media to create brand awareness and to build relationships with their customers and potential customers.
However, using social media to promote your brand is more than just picking the first social site that comes to mind, it's about finding the best social media site that will effectively promote your fashion brand. Surely, there are many social sites that have risen to the occasion when it comes to connecting brands to the people, but for fashion brands, Instagram is the way to go. This powerful social platform is one of the five most-used apps nowadays, and it is likely that it will continue to grow in popularity.
By nature, a visual platform, Instagram provides the ideal setup for fashion businesses. It not only allows brands to socialize and engage with people and possible prospects, but it also allows them to showcase their products.
Thanks to the eye-catching layout of the site, brands can create a very engaging product display without giving the customer the feel that they are consuming advertisements. For instance, fashion brands can rearrange photographs so that they either create a theme (playing with patterns or arranging product by colors are examples to this), look more organized and professional, tell the brand's story or all three.
Techniques like creating a Flat Lay, for example, can inspire the audience while effectively showcasing the products. This will draw customers in and prompt them to want to buy your products or at least connect with your brand, which can later turn them into a loyal customer.
Promoting product and lifestyle
People want to feel connected to your brand before they make a purchase, and they want to know what makes your brand different from others. More importantly, they want to know how they relate to you and your brand. A good way of doing so, for example, is through sharing lifestyle and inspirational photographs and Instagram effectively does a great job in providing the platform to do so. Pictures tell stories, and with the help of Instagram, brands are able to tell their story, which helps them attract the attention of others and promote their brand.
Aside from this, Instagram's integration of promotions makes it easier for fashion brands to promote customer-driven campaigns. Directly from the app the campaigns can be easily set up businesses can easily promote specific collections or items to customers to boost sales and ensure consumers can stay updated with your brand's latest collections. Fun fact: Pizza is the most Instagrammed food globally! You might want to add a slice to your fashion pictures to appeal the appetite of you followers.
With 500 million Instagram users and counting, out of that number, 55% are aged 18-29 years old and 28% are aged 30-49. With that said, it’s safe to say that Instagram is a very diverse social media platform that allows brands to target a broad range of customers, although brands aimin to target younger consumers have a broader audience to reach. This essentially creates a promising platform for brands to connect with their ideal customers.
Effective in fashion campaigning
Every fashion brand is going to run some sort of fashion campaign and Instagram makes it easy for them to do so. Putting in simply: people come to Instagram to look at pictures; which is why creating an engaging fashion campaign is ideal for Instagram users because people are more likely to interact with your photograph. Furthermore, with the help of apps such as PicSlit, that is designed for Instagram users, brands can create a banner that essentially takes one picture and separates it into 3+ pictures to enlarge it and give an attractive twist to the regular pictures.
Everyday, more and more fashion brands are realizing the importance of Instagram and how they can use it to help promote their business. Instagram has proven over time that it can effectively bridge the gap between brands and customers.