How Data Integration can alleviate challenges in eCommerce
Updated: Jun 25, 2019
eCommerce has come a long way since it's introduction. Cyber Monday is as big of a shopping day as Black Friday and there is a reason for that. For customers, online shopping is simple, convenient, and accessible from the comfort of home. For businesses, it saves rent for a brick and mortar store, it extends the reach of your company, and grants access to an ever-expanding clientele. Only one question remains: how can an eCommerce platform be as easy for the company to run as it is for the customer to use? The Era of Retail Digitisation
As companies make the shift to providing an online outlet for their goods, eCommerce platforms are popping up everywhere. The level of work required to maintain a smooth eCommerce experience is tremendous, and as a website takes off and traffic and orders increase, business owners often face an enormous amount of work to keep up with the volume. Orders have to be taken from the site and fed into the warehouses. Tracking information needs to be relayed to the customer so they can follow their product and inventory needs to be updated instantaneously.
Questions about products and orders need almost immediate response as customers expect to access all of this information in an instant and waiting for a request to be answered often results in dissatisfaction. On the back end, sales and profit numbers need to be accounted for and manually entering all of the data is time-consuming and tedious.
IT Solutions' Supporting Role
Here's where data integration comes into play. Building data integration features into your eCommerce platform alleviates the need for manual work and tedious data entry.
Integrating data enables online stores to increase their flexibility and achieve higher business visibility, which eventually leads into a higher customer satisfaction rate. Effective integration between systems might mean, for example, having a tracking feature that immediately pulls information from DHL, FedEx and other services allows the customer to access their shipping details without any direct attention from people on the back end. Enabling the import of sales data from the site to an accounting system removes another task from the endless list of business to-dos. By building integration to outside utilities, business owners can alleviate much of the stress that goes into maintaining an online presence, allowing them to focus on more important things and save time, labor and customers.