What makes a brand "sustainable" or eco-friendly
While it may seem like a bit of a "buzzword" as of late to say that there are certain fashions that are "Eco-Fashion," the reality is, there are a lot of sustainable fashion lines that are trendy while being conscious of their carbon footprint and their overall effect(s) on the environment. In this blog post, we're going to discuss the basics of eco-fashion (in other words, discuss what makes a brand "sustainable" or eco-friendly), as well as point out some of the trendiest sustainable fashion lines currently on the market today.
First, what qualifies a line as "sustainable" or eco-friendly? Well, there are a few things that would qualify a line as sustainable or eco-friendly. The first thing to ask is, when manufacturing the clothes, does the line keep the carbon footprint on the environment in mind? Second, are the materials used in the manufacture of the clothing of an organic or bio-degradable nature, without the use of any processing chemicals, bleaches, or dyes? Finally, but certainly no less importantly, are the methods of manufacture socially responsible?
Many large fashion companies that have adopted sustainable and eco-friendly practices have seen a great increase in their social standing, and have also seen long-lasting positive effects on their sales as a whole. For example, Giorgio Armani committed to being 100% fur-free, and H&M's eco-friendly conscious brand earned those accolades in the fashion industry as well.
Even some prét-a-porter lines are taking steps towards being eco-friendly and sustainable. For example, Abercrombie & Fitch, Calvin Klein, Nautica, H&M, John Varvatos and Zara are just a few of the many fast fashion lines that have committed to be fur-free.
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