Fashion Sustainability: Trends, News, and More!
While it may seem like a bit of a "buzzword" as of late to say that there are certain fashions that are "Eco-Fashion," the reality is, fashion sustainability is becoming a stronger movement by the day and there are a lot of sustainable fashion lines that are trendy while being conscious of their overall effects on the environment and human rights. In this blog post, we cover the basics of eco-fashion (in other words, discuss what makes a brand "sustainable" or eco-friendly), as well as point out some of the trendiest sustainable fashion lines currently on the market today.
How does a brand qualify as ethical or sustainable?
First of all, what makes a fashion brand qualify as sustainable nowadays? There are a few things that would qualify a line as sustainable or eco-friendly. The first thing to ask is, when manufacturing the clothes, does the line keep the carbon footprint on the environment in mind? Second, are the materials used in the manufacture of the clothing of an organic or bio-degradable nature, without the use of any processing chemicals, bleaches, or dyes? Finally, but certainly no less importantly, are the methods of manufacture socially responsible?
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Sustainability is the new black
For the past months, brands like Ralph Lauren and L Brands (which owns Victoria's Secret and La Senza amongs others) have also taken a step forward and joined the "rainforest-free" movement, thus eliminating the use of trees from sensitive localizations (such as Idonesia or the Amazon) off their manufacturing process.
Many large fashion companies that have adopted sustainable and eco-friendly practices have seen a great increase in their social standing, and have also seen long-lasting positive effects on their sales as a whole. For example, Giorgio Armani committed to being 100% fur-free, and H&M's eco-friendly conscious brand earned those accolades in the fashion industry as well.
Even some prét-a-porter lines are taking steps towards being eco-friendly and sustainable. For example, Abercrombie & Fitch, Calvin Klein, Nautica, H&M, John Varvatos and Zara are just a few of the many fast fashion lines that have committed to be fur-free.